1. Put forward design requirements

高端禮品包裝盒設(shè)計(jì)時(shí)需要對(duì)品牌標(biāo)志設(shè)計(jì)進(jìn)行一個(gè)規(guī)劃，是需結(jié)合企業(yè)經(jīng)營(yíng)理念和整體營(yíng)銷(xiāo)戰(zhàn)略，來(lái)體現(xiàn)企業(yè)的文化與品牌形象，產(chǎn)品包裝設(shè)計(jì)直接承擔(dān)著企業(yè)與市場(chǎng)、消費(fèi)者是相連接的，我們的化妝品包裝盒設(shè)計(jì)、logo設(shè)計(jì)、保健品包裝設(shè)計(jì)還是高端禮品包裝設(shè)計(jì)這些的基本條件就是向客戶提出需求，滿足消費(fèi)者的需求，如果就連這點(diǎn)需求都不能滿足無(wú)疑是失敗的產(chǎn)品設(shè)計(jì)案例。

When designing high-end gift packaging box, we need to make a plan for the brand logo design, which is to reflect the corporate culture and brand image by combining the business philosophy and overall marketing strategy of the enterprise. Product packaging design directly bears the responsibility of connecting the enterprise with the market and consumers. Our cosmetics packaging box design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo design, logo The basic condition of health care product packaging design or high-end gift packaging design is to put forward the demand to customers and meet the needs of consumers. If even this demand can not be met, it is undoubtedly a failed product design case.

2、產(chǎn)品包裝設(shè)計(jì)定位

2. Product packaging design orientation

要想滿足消費(fèi)者的需求需要我們對(duì)自己的產(chǎn)品進(jìn)行定位，面對(duì)消費(fèi)者的不同我們要滿足不同階段對(duì)于產(chǎn)品設(shè)計(jì)的需求，我們需要通過(guò)各種手段的觀察、訪問(wèn)、搜集等相關(guān)信息，從基礎(chǔ)做起。

To meet the needs of consumers, we need to position our products. In the face of different consumers, we need to meet the needs of different stages of product design. We need to observe, visit, collect and other relevant information through various means, starting from the foundation.

3、新穎的高端禮品盒設(shè)計(jì)

3. Novel high end gift box design

我們從產(chǎn)品的功能以及書(shū)型進(jìn)行考慮，產(chǎn)品的優(yōu)勢(shì)以及功能都有哪些，品牌標(biāo)志設(shè)計(jì)可以根據(jù)商品的功能的名稱(chēng)，可以將商品的寓意通過(guò)視覺(jué)化的處理運(yùn)用到我們的產(chǎn)品包裝設(shè)計(jì)，色彩的運(yùn)用是所有視覺(jué)元素讓人快速可以記憶的一方面，所以我們的logo設(shè)計(jì)、還是化妝品包裝設(shè)計(jì)、保健品包裝設(shè)計(jì)要結(jié)合自己的產(chǎn)品屬性進(jìn)行選色。

We consider from the function of the product and the book type, what are the advantages and functions of the product, brand logo design can be based on the name of the product's function, the implied meaning of the product can be applied to our product packaging design through visual processing, the use of color is one aspect of all visual elements that people can quickly remember, so our logo design Or cosmetics packaging design, health care products packaging design should be combined with their own product attributes for color selection.